Facebook will ask all its users to make decisions about how they want advertising on the platform personalized to their interests, and whether to continue sharing religious, relationship or political information on their profiles.
The company said it is making the changes first in Europe, in order to comply with the European Union’s General Data Protection Regulation, which takes effect on May 25.
Users will also be invited to authorize face recognition, which the company uses outside the EU to suggest the names of friends to tag in photos and videos.
However, it plans to roll out the same changes worldwide, the company’s VP and chief privacy officer for Policy, Erin Egan, and VP and deputy general counsel, Ashlie Beringer, wrote in a blog post late Tuesday.
As part of the change, Facebook users will be asked to agree to new terms and conditions, although the company said it is not asking for new rights to collect, use or share data about its users on Facebook, nor seeking to sell their information to advertisers or other partners.
The new approval requests will be shown to users in Europe beginning this week, and later on outside the EU.
Facebook announced its move as Members of the European Parliament are preparing to discuss Facebook’s role in the harvesting by London-based Cambridge Analytica of the personal information of more than 50 million of its users without their permission.
In the wake of the Cambridge Analytica incident, Facebook said it would clamp down on data gathering by third-party apps such as quizzes and games on its platform, while some users moved to limit, disable or even delete their Facebook accounts in response.
IDG News Service