Getting value from data with flash-to-flash-to-cloud approach

Data becomes a strategic, value-added asset to enterprises (image iStockPhoto\D3Damon)

The flash-to-flash-to-cloud architecture taps the power of flash storage and the public cloud to offer always-on restore to cloud and on-premises. It is becoming an alternative approach to the traditional disk-to-disk-to-tape backup strategy, helping enterprises get the most value out of their data.

In the disk-to-disk-to-tape architecture, a copy of the data is stored first on a disk-based backup appliance and then also saved to tape. The tape is leveraged for long-term data retention and regulatory compliance.

Yet, this traditional backup architecture can’t keep up with the growing data reuse needs of many enterprises in the modern era.

According to Pure Storage, this traditional architecture can back up data fast, but restores slowly and locks data from reuse. An enterprise may take hours or even days to recover business-critical data.

“Legacy backup appliances optimized to back up data are 10x slower when restoring data as compared to when backing up,” said Billy Chan, country manager for Hong Kong and Macau at Pure Storage.  

Billy Chan of Pure Storage

Strategic value of data

As data is regarded as the new oil in today’s economy, many enterprises increasingly require faster data recovery. They may repurpose backup data for disaster recovery, test or development, data analytics or compliance with data privacy laws.  

The European Union’s General Data Protection Regulation (GDPR) gives data subjects the right to access their personal data such as requesting a company to erase their own personal data from its systems. That said, enterprises need to access data on demand in order to meet data subjects’ requirements.

“In today’s ultra-competitive environment, organizations need every advantage possible to ensure they get the most value out of their data,” said Chan. “This means fast recovery to ensure data is back in production use as quickly as possible. Modern organizations can’t afford to wait days or weeks.”

Unlike the traditional disk-to-disk-to-tape architecture, the flash-to-flash-to-cloud architecture leverages flash and cloud for data storage, backup, and recovery. According to Pure Storage, it helps enterprises recover data rapidly, reduce costs, and reuse data for new use cases. They can back up data to the public cloud and restore data on demand.

Pure Storage launched backup appliance ObjectEngine in Hong Kong last month, which provides a flash-to-flash-to-cloud platform for data protection. It was built on cloud-native storage deduplication technology from StorReduce that was acquired by Pure Storage last year.

“With ObjectEngine, enterprises can meet increasingly stringent backup and restore SLAs, save money via cloud economics, and help forward-looking customers do more with their data,” Chan said.

ObjectEngine is able to back up data to AWS, and is touted to restore large amounts of data in minutes. The appliance supports on-premise data protection applications from backup software vendors like Veritas, Veeam, and Commvault. Pure Storage has plans to extend to other public cloud environments next year.

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