Lazada to boost cross-border operations

Lazada Group co-president Jing Yin rallied cross-border merchants to seize growth opportunities in Southeast Asia

Lazada, the leading e-Commerce company in Southeast Asia, is boosting its cross-border operations for international brands and merchants to expand their reach to consumers, as the platform's cross-border sales quadrupled over the last three years.

"We want to serve as that bridge between our quality cross-border merchants and some 560 million consumers in Southeast Asia," said Lazada Group's co-president Jing Yin, at Lazada's first cross-border seller conference held in Shenzhen yesterday.

Among the moves are to bring onboard quality international brands and identify and nurture the top 300 brands among all cross-border sellers in each of the six countries that Lazada operates in, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

This will allow the specially selected brands to grow their business and enjoy benefits such as higher visibility of their products when users search and browse the site. Also new is a refreshed selection of cross-border assortment on the Lazada platform.

"Backed by the best expertise and infrastructure from Alibaba, as well as our in-depth understanding of Southeast Asia, we are able to equip our cross-border sellers and brands with the knowledge and tools to ride this massive growth in the region," Yin said.

The meteoric rise in eCommerce spending in Southeast Asia reflects the increasing demand for cross-border products as the GMV from Lazada's cross-border category grew by 4.6 times between 2016 and 2018.

According to industry estimates, the booming eCommerce market in Southeast Asia is on track to hit US$240billion by 2025, surpassing previous estimates by US$40billion.

First launched in 2013, Lazada's cross-border business has grown to become one of the most diverse marketplaces featuring brands and merchants from all over the world. The top five markets which cross-border sellers come from are mainland China, Hong Kong, Korea, the United States and Europe, with women's fashion, home & living and kids' fashion ranking among the most popular cross-border items.

The company is mulling the launch of new new categories, offering bulky products like furniture and home appliances.

Last year, Lazada set a new record, with its last-mile delivery fleet across Southeast Asia delivering more than 1 million parcels in a day. To deal with the biggest-ever spike in demand, Lazada's 100+ logistics partners, including third-party shipment providers, also boosted their delivery services to get purchases in customers' hands quickly. Lazada also chartered three planes to deliver more than 200 tonnes of parcels from cross-border sellers to shoppers in Indonesia, the Philippines and Thailand in time for the holiday season.

Lazada, the leading e-Commerce company in Southeast Asia, is boosting its cross-border operations for international brands and merchants to expand their reach to consumers, as the platform's cross-border sales quadrupled over the last three years.

"We want to serve as that bridge between our quality cross-border merchants and some 560 million consumers in Southeast Asia," said Lazada Group's co-president Jing Yin, at Lazada's first cross-border seller conference held in Shenzhen yesterday.

Among the moves are to bring onboard quality international brands and identify and nurture the top 300 brands among all cross-border sellers in each of the six countries that Lazada operates in, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

This will allow the specially selected brands to grow their business and enjoy benefits such as higher visibility of their products when users search and browse the site. Also new is a refreshed selection of cross-border assortment on the Lazada platform.

"Backed by the best expertise and infrastructure from Alibaba, as well as our in-depth understanding of Southeast Asia, we are able to equip our cross-border sellers and brands with the knowledge and tools to ride this massive growth in the region," Yin said.

The meteoric rise in eCommerce spending in Southeast Asia reflects the increasing demand for cross-border products as the GMV from Lazada's cross-border category grew by 4.6 times between 2016 and 2018.

According to industry estimates, the booming eCommerce market in Southeast Asia is on track to hit US$240billion by 2025, surpassing previous estimates by US$40billion.

First launched in 2013, Lazada's cross-border business has grown to become one of the most diverse marketplaces featuring brands and merchants from all over the world. The top five markets which cross-border sellers come from are mainland China, Hong Kong, Korea, the United States and Europe, with women's fashion, home & living and kids' fashion ranking among the most popular cross-border items.

The company is mulling the launch of new new categories, offering bulky products like furniture and home appliances.

Last year, Lazada set a new record, with its last-mile delivery fleet across Southeast Asia delivering more than 1 million parcels in a day. To deal with the biggest-ever spike in demand, Lazada's 100+ logistics partners, including third-party shipment providers, also boosted their delivery services to get purchases in customers' hands quickly. Lazada also chartered three planes to deliver more than 200 tonnes of parcels from cross-border sellers to shoppers in Indonesia, the Philippines and Thailand in time for the holiday season.

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