Fintech is certainly the trend for development in the industry. AXA Hong Kong is progressively utilizing big data, artificial intelligence (AI) and digital technologies to provide simpler and more personalized services to its customers.
But fintech investments can come with a steep price. AXA Hong Kong is proving this observation right following its announcement that it plans to invest about HK$200 million for fintech development in 2018, triple its 2017 commitment.
Coinciding with the announcement is the launched of the new AXA Design & Experience Centre located in One Island East, Quarry Bay. A joint effort with Accenture, the center is expected to help the company turn ideas quickly into prototypes for evaluation.
"This significantly reduces the time to market for our products and services, and greatly fosters innovative insurance solutions, as well as humanizing the customer experience," said Etienne Bouas-Laurent, CEO of AXA Hong Kong
According to AXA, the new center will help it enhance the total customer experience. In a press release, AXA Hong Kong plans to integrate brand-new design elements and customer-centric innovations into its products and services.
First published in Fintech Innovation