A team of Hong Kong students won first runner up in the Asia-Pacific exchange - Chinese category of the International ICT Innovative Services Awards 2018 (InnoServe Awards 2018) in Taipei.
So Chak Hei and Leung Yik Kan, two students of Computing Studies of Hong Kong Polytechnic University, were recognized for their invention Marketemy.
Marketemy is an e-marketing solution designed to allow prospective higher education students to learn digital marketing concepts by formulating e-marketing strategies on Google AdWords and Facebok for Business.
The solution currently offers a mini-game mode, with the sole objective being to practice particular e-marketing strategies, such as by achieving a quota of page likes for social media marketing, or a certain number of conversions from e-marketing campaigns.
The students were nominated and supported by HKCS, and received the award during the presentation ceremony at the National Taiwan University Sports Centre.
"On behalf of the Hong Kong Computer Society, I would like to express my heartiest congratulations on the award-winning students. ‘Marketemy’ Digital Marketing Learning Simulation Game has participated in the 13th edition of China Pan-Pearl River Delta Region IT Project Competition held in Macau this year and won the First Class Award,” HKCS president Ted Suen said.
“Their winning is a proof of the strength of Hong Kong technology. I hope that these two winners will become role models for Hong Kong students, encourage more youth to consider taking ICT related programs and devote to the industry in future.”