Hysan Development Company has unveiled a new retail concept for the Lee Gardens Area connecting online and offline retail and logistics services.
The “New Retail Revolution” concept is designed to transform mall operations from simply offline businesses to online and offline businesses through the use of advanced technology.
The concept is being implemented at the Lee Gardens Area, and is designed to accelerate Lee Gardens' digital transformation across six key aspects - smart community, co-marketing, consumer experience, retail technology and big data, omni-channel communication, and third-party collaboration.
As part of the development project, Hysan has deployed a high-speed Wi-Fi system for the area, an e-Directory on over 200 intereactive screens and an e-gift certficate system that promotes green living and provides an environment-friendly shopping experience to consumers.
During the opening ceremony for the new retail revolution, Hysan unveiled a blueprint including plans for mobile app updates, a consolidated customer relationship management system, and the use of big data analysis to drive growth.
The updated app will include an integrated loyalty programs platform, an IoT-based system allowing users to check available parking spaces in advance and pay for parking electronically, an AI chatbot, e-payment and other functionality.
In addition, Hysan has teamed up with Hong Kong's largest restaurant guide and review portal OpenRice to offer an e-dining system with functions ranging from restaurant searches and making reservations to ordering, takeaway, payment and reward points management.