Soundbrenner raises HK$1.5m in first day of Kickstarter campaign

Startup Soundbrenner has already well exceeded its goal during one of Hong Kong's most successful crowdfunding capmpaigns (Image Soundbrenner)

Hong Kong based music technology startup Soundbrenner has raised over HK1.5 million in pre-order funding in the first 24 hours of its successful Kickstarter campaign.

Soundbrenner is crowdfunding the development of Soundbrenner Core, a wearable device that combines professional music tools with a functional watch.

Soundbrenner Core includes essential music tools including a vibrating metronome, a magnetic twist tuner and a decibel meter.

The company received orders from over 50 companies over the first 24 hours of the Kickstarter campaign, and reached 400% of its initial funding goal, making this one of Hong Kong’s most successful crowdfunding campaigns to date.

"Today's music tools are so bad, that we don't use them as often as we should, ultimately making us worse musicians. Instead of using nothing or compromising with basic apps, you can now have the best professional tools always with you at the convenience of your wrist, any place, any time.” Soundbrenner CEO Floian Simmendinger said.

“It's the first device that actually gets out of the way, instead of in the way between you and your music.”