By most digital accounts – be it Facebook, Google, Gartner, Forrester, the big four consultants – mobile is now a major driving force behind customer engagement initiatives across banks, insurance and retailers. This is fueling disruptive developments in the mobile payment sector where we are seeing entries by Apple Pay, Google Wallet, Venmo, Facebook Messenger and blockchain to name a few.
Responding to the opportunities and threats occurring in the local market, DBS Bank Hong Kong has launched what it calls four major ‘first-in-market’ innovations including the DBS Omni Credit Card Companion mobile app giving DBS credit card customers instant verification of card transactions on their ‘timeline’, the ability to better track personal finances (DIY personal financial management) via Insight and instant redemption of cash rebates at any merchants globally, via InstaRedeem.
The bank says these features will enable customers to be in control of their spending - all with a simple touch on their smartphones.
DBS Bank (Hong Kong), executive director, consumer finance and eBusiness, Ken Chew said, “Our continued investments in innovation and digital banking show DBS’ commitment to staying relevant to the changing needs of our customers, who are spending more time online and on their mobile phones. DBS Omni enables us to introduce an innovative, yet simple and intuitive mobile solution to our customers in Hong Kong, so that our customers can perform DBS credit card transactions on the go, and with the convenience of their mobile devices.”